I started a benefit corporation with the mission to sell cashmere sweaters and give back a portion of my sales. I built the entire business from the ground up, including the website design and development, branding, physical packaging, e-commerce, retouching of the photography, video content, ad banners (including a/b testing), and hand-coded html emails. It was an incredible journey and I learned a lot from the experience.
Worked with a local business for relaunch of their website. The scope for this project included research of their online presence and existing sales funnel, refinement of process to improve conversion rate, collection of client testimonials and imagery, re-branding of logo and iconography, and full site architecture design, migration, and build.
Partnered with a client to launch their new business venture. I worked with them to build a design brief from scratch and apply that to the design, development, and execution of a new website. I also conducted a keyword analysis for their industry to improve SEO/SERP and integrated that analysis into the site’s data structure. The project also included application of branding to print materials such as business cards and letterhead.
Landing page for Brooklyn based company Media Maker.